Frequently Asked Questions (FAQ)
Museums and gardens of all types serve as trusted centers of learning and exploration. People of all ages and backgrounds visit these institutions to learn about the past and present, the natural and cultural world, and to be inspired through unique experiences. By participating in Let’s Move! Museums & Gardens, museums and gardens will educate children and families about healthy food choices and promote physical activity.
What is "Let’s Move!"?
Let’s Move! is a comprehensive initiative, launched by First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. Working with parents, caregivers, schools, public officials, and communities, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years. President Obama has created the first-ever Task Force on Childhood Obesity to conduct a government-wide review and to develop a national action plan to maximize federal resources and set concrete benchmarks. The five pillars of the initiative are:
Creating a healthy start for children;
Empowering parents and caregivers;
Providing healthy food in schools;
Improving access to healthy, affordable foods; and
Increasing physical activity.
What does it mean to participate in "Let’s Move! Museums & Gardens"?
Museums and gardens of all types – from children’s museums and public gardens to zoos, science centers, and art and history museums – are invited to participate in Let’s Move! Museums & Gardens. Participating institutions will commit to taking steps to ensure that they are meeting the goals of the program:
The museum or garden must commit to at least one of these two goals:
Offer interactive experiences or exhibits that provide messages about healthy choices to visitors.
Offer afterschool, summer and other programs that include messages about healthy choices.
If the institution offers food services, it must commit to at least one of the following:
Offer healthy food options in the food service operation.
Provide interpretation about healthy food choices and physical activity in the food service operation.
Participating institutions must commit to tracking the number of museum visitors and/or program participants on a quarterly basis.
What are some examples of how this works in museums and gardens?
There are many terrific examples of how museums and gardens are already involved in these areas:
At the Children’s Museum of Houston’s (TX) PowerPlay exhibit, kids get active on a light-up dance floor and see how this activity affects their heart rate.
The Atlanta Botanical Garden (GA) opened an edible garden, which includes a green wall made from herbs and an onsite Outdoor Kitchen, featuring ‘Grow it and eat it’ cooking demonstrations.
The Sojourner Truth Multicultural Art Museum (CA) runs "Hip Hop to Wellness," addressing childhood obesity by involving the family in making healthy changes in diet and encouraging physical activities through programs such as the Oak Park Kids Run and Hip-Hop, African Dance and Salsa workshops.
The Jane Addams Hull-House Museum Heirloom Farm (IL) offers access to healthy, affordable food and nutrition education through an outdoor exhibition, farm-to-school programs for local public schools, and food-focused museum tours and activities.
The Mississippi Sports Hall of Fame & Museum has created a cardio workout exhibit designed to help Mississippi school kids win the battle against childhood obesity.
Who is coordinating the Let’s Move! Museums & Gardens initiative?
Working in cooperation with the White House Domestic Policy Council and the Office of First Lady Michelle Obama, the Institute of Museum and Library Services (IMLS) is the lead federal agency on this project. The initiative originally developed though a collaboration among the American Association of Museums, (AAM) the Association of Children’s Museums (ACM), and the American Public Gardens Association (APGA) has now been broadened to include, the Association of African American Museums (AAAM) the Association of Art Museum Directors (AAMD), Association of Science Technology Centers (ASTC) , American Association for State and Local History (AASLH), and the Association of Zoos and Aquariums (AZA).
When does the program begin? How long will it last?
Let’s Move! Museums & Gardens officially begins on June 1, 2011. Participating institutions will commit to this effort for one year, and then may choose to continue beyond the first year. IMLS will continue to collect enrollment data for the foreseeable future.
What is the role of the association partners?
National, regional, and state museum and garden associations can play a significant leadership role in this effort. First, they can sign on as official partners and be listed as such on the IMLS Web site. Second, they can encourage their membership to participate in the program. Sservice organizations have the power to bring this important effort to diverse populations. For example, while nearly one in three children in America are overweight or obese, the numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. The Association of African American Museums (AAAM) will play a significant role in reaching this at-risk population.
How many people will be reached by this effort?
With 850 million visits, and two-thirds of adult Americans visiting museums and gardens each year, these institutions have the ability to reach millions of children and their families with messages about how to fight obesity. If museums and gardens incorporate healthy messages into their online exhibits and programs, these messages could be viewed an additional 542 million times each year through virtual visits. The use of social media can also expand the reach of this program exponentially.
What other measures of success will there be?
IMLS will collect data about the number of participating institutions and goals that they choose to work on. The partners will collect information for participants on a quarterly basis about new and existing exhibits that promote healthy eating and physical activity, new and existing programming about healthy food choices and physical activity, including the tactics being employed to accomplish each goal. For institutions that offer food service, the partners will also collect data about the number of institutions that continue or begin to incorporate menu items that reflect healthy choices and interpretive signage that delivers messages about healthy food choices.
How is this initiative being funded? Is there any grant money available to support Let’s Move! Museums & Gardens programs or exhibits?
This program is a collaboration supported by IMLS and the partnering organizations. IMLS supports many museum projects that provide important health messages to children and their parents and caregivers through Museum for America and National Leadership Grants.
My museum or garden is already focused on creating healthy environments for children and their families. How can I get involved?
Many institutions are already promoting physical activity and healthy eating. Getting involved with Let’s Move! Museums & Gardens is a tremendous way to highlight these existing efforts. After signing up as an official participant, you’d be required to report on how many visitors have benefitted from the program and on the number of participants in your relevant programs.
Who is determining whether our food service options are considered "healthy"?
There are many different standards for healthy food service and IMLS does not endorse any particular standard. The Centers for Disease Control and the USDA offer helpful information to help institutions make good service decisions. For examples, see www.cdc.gov/salt/pdfs/DHDSP_Procurement_Guide.pdf (pages 19 – 21) and USDA Center for Nutrition Policy and Promotion: www.cnpp.usda.gov.
What other resources are available to help implement this initiative?
There are several excellent resources available:
Is there a Let’s Move! Museums & Gardens logo? Can I use it on my institution’s Web site and in promotional materials?
There is a Let’s Move! Museums & Gardens logo, however there are certain restrictions on its use. Please visit the branding resources Web page for more details.
Who can I contact with additional questions?
Contact firstname.lastname@example.org with additional questions or for further information.