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October 2010: Attracting a Vietnamese Audience
Two girls play and learn in the Vietnamese Round Boat at Children’s Discovery Museum of San Jose.


When Children’s Discovery Museum of San Jose, California, set a goal to boost its overall attendance in a way that matched local demographics, it knew it had to attract a lot more Vietnamese visitors. That’s because San Jose has the largest urban Vietnamese population outside of Vietnam. During the museum’s three-year initiative, the staff learned a lot about the Vietnamese community and its internal divisions. Read More

 
September 2010: Students Know Best When It Comes to Online Homework Help
Students use the Internet to connect with friends and do homework.


The public library systems in New York City were surprised when their award-winning HomeworkNYC.org site was not popular with students. Using an IMLS planning grant to conduct focus groups with students, the libraries discovered that, in the era of social networking, students don’t want another Web site to go to — but they will use a homework help app on a social networking site. Read More

 
August 2010: Teaching Teens to WATCH the Environment
WATCH teens take a break from their research and experience Elkhorn Slough by kayak


When the Monterey Bay Aquarium sought to expand its environmental education efforts, it found a good match in the Watsonville area near the northeast coast of Monterey Bay. The new Pajaro Valley High School was located in what has become a rarity in coastal California: A wetlands area called a slough. Read More