Desert Botanical Garden
Log Number: MA-20-19-0443-19
The Desert Botanical Garden will work with community partners to sustain a joint project to improve community wellness through affordable access to healthy food, active living, and cultural roots. The museum will hire a bilingual community engagement and marketing coordinator to develop activities to support the sustainability of a 19-acre farm and community garden that is transforming a food desert in the economically disadvantaged south Phoenix community into a food oasis. The coordinator will develop, promote, implement, and assess plans, tools, and resource materials that increase authentic communication, collaboration, and connection with the community, with the objective of increasing participation and farmers market sales. Project activities will include a series of onsite community events, communications systems for participants, a new website, a social media campaign, and events with four nearby elementary schools.