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The Harvard Museums of Science and Culture will create professional development opportunities for its staff and volunteers to foster a culture that engages in and values reflective practice and evaluation strategies. The training will be developed in collaboration with an external audience research firm. The project will include multi-day workshops, the development of an Impact Planning Framework and Evaluation Plan with associated data collection instruments and protocols for ongoing activities, and ethics training. The project intends to provide the museum staff the resources and skills to effectively design, implement, manage, and complete data analysis for ongoing evaluation projects and to actively share information and use audience research data to direct decisions.