National Civil Rights Museum

The National Civil Rights Museum will increase visitor access to the museum through a ticketing software implementation project. Museum staff will work with external experts to develop new business processes and reports that leverage the capabilities of the new software and integrate with existing museum systems. The project will support visitors’ ability to manage online reservations, make member reservations, and redeem coupons, while also providing information to museum staff about how visitors experience the museum. Museum staff will benefit from an updated system that supports targeted marketing and data analysis, which can lead to increased revenue, increased membership retention, while addressing staff and operational challenges.