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The American Museum of the Moving Image will develop a new programming initiative that offers engaging, experiential learning and cultural programming for children, ages four to 12, and their caregivers. The initiative will feature drop-in activities, gallery activities, workshops, family tours, artist-led programs and performances, screenings and response activities, large-scale day-long events, family-member only events, and exclusive family hours in the galleries. The project will create programs specifically targeted to families year round; offer more activities for families with younger children; and present programs that are appealing to a wide range of ethnic and cultural groups. The project aims to grow attendance to a sustained annual level of 250,000, triple family memberships, and grow repeat visitors by eight percent.