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The New England Aquarium (NEAq) will meet the challenge of keeping their exhibitions fresh, inspiring, and engaging for visitors by developing an exhibition master plan. The new master plan will promote NEAq's goals to engage, inform, and inspire the general public; enhance the satisfaction and "wow" factor of museum visits; and elevate the design and sustainability of the exhibition path. Visitors will experience a revitalized NEAq through new habitats, improvements in interpretation, and more interactive features. Guided by the master plan, NEAq will strengthen the link between ocean science and solutions-oriented action for visitors so that they may become proponents of protecting the world's oceans.