Shelburne Museum

The Shelburne Museum will conduct a needs analysis and audience research to develop a strategic focus for improved visitor orientation and engagement. The museum will work with two planning consultants, who will conduct an internal assessment, which will include a seminar on Imaginative Education theory for staff members involved with visitor experiences. The consultants will work with key internal and external stakeholders to gather detailed information on current strengths and weaknesses in visitor orientation and to develop materials to help shape visitor orientation concepts to be tested in subsequent phases of the initiative. The project will result in an actionable visitor orientation enhancement plan and an implementation timeline to guide fundraising, design, and related structural work.