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Madison Children's Museum will model a creative approach to behavioral change encouraging increased physical activity by redesigning stairwells in its historic building and by producing related programming to counteract decreased activity and a rise in obesity among Wisconsin children. During the two-year initiative, the museum will produce three examples of stairwell transformation. The museum will select local artists to create an artistic stairwell installation; facilitate community-generated artwork for a second stairwell; and develop programmatic incentives to motivate employees to use the stairs. Through a coordinated marketing campaign, the initiative will seek to increase public awareness of stair use and related health benefits. The undertaking will benefit more than 2,000 annual museum visitors who will be encouraged to take the stairs instead of the elevator, as well as organizations and businesses who can replicate the model in their own facilities. The museum will measure success through a comprehensive evaluation.